Sonnika Coetzee: The Sweet Smell of Success

IMGP1309 (2)There is no such word in the dictionary, but Sonnika Coetzee calls herself an “Aromateur”. She knows, for example, that it takes about 9,000 pounds (4,000 kilos) of rose petals to make just 35 ounces of pure rose essential oil. It has taken Coetzee 16 years to turn her childhood love of fragrances and interest in science into a viable business, but today she is the owner of a successful aromachology enterprise.

“If I look back at the growing years I can see hours, days and months ticking away, developing products that never really brought in the money I expected. A lot of time was sacrificed that could have been spent with family or friends and spare cash that could have used to pay off car or home loans. But I’m a strong believer in not looking back at the business failures of yesterday lest you stumble over your successes of today. Keep moving forward.” (more…)